About Elda And Her Vision

Hello All. My name is Elda Kalaj and I have been an artist and trainer in the Microblading industry for over 7 years. In a world driven by mass production, an abundant number of plastic waste, especially in the PMU industry, ends up in our landfills. On a recent retreat to Albania, my birth Country, my awareness to sustainable living increased. I immediately became inspired to make change in our workplace. I decided to reach out to Nova, introducing the idea of a more sustainable, eco-friendly tool. After months of hard work and dedication, I am super excited to announce my partnership with Nova, bringing you Toka. We decided on the name Toka to represent our all natural, biodegradable tools because Toka means Earth in Albanian. You incorporate sustainability at home, so let’s do it at work too! Together we can raise awareness in the Microblading world, so let's stand up for what we stand on- blade sustainably.